I suggest reading a post by Mike Carlton I found on Knoll.  He offers a compelling argument for an organizational structure that I believe has legs beyond the advertising realm.  It is applicable to most organizations excluding “operations” whose primary goal is to output the same result consistently [meaning they already have the "answer"]. 

Social media may be the ultimate enabler of the proposed structure.  I believe adhocracy holds promise for solving some of the most complex issues of our time.

Please find the full read here:

http://knol.google.com/k/mike-carlton/is-your-agency-an-adhocracy/18al2rzcu6dck/6#

Why Adhocracy?

At this point you may be asking, “Why would anyone want to trade what we have now for the disruption of an adhocracy?”

Quite simply, because adhocracy works.    

1.     It focuses, in a laser like way, the entire organization on finding solutions to client business problems.  After all, this is the deliverable that clients value the most.  That is the business for agencies to be in.  And the one that can be most rewarding to the agency in the long run.

2.     It is the organizational model used by many of the most exciting and successful new breed of firms entering the creative marketplace.  Organizations that are competing with agencies for a place in the client’s inner circle.  And threatening to ultimately displace agencies.

3.     It has very high appeal to the best and the brightest young talent that agencies desperately need.  Like it or not, Millennials will drive the future success of all agencies.  Getting them on-board early will be a plus.

4.     It is more efficient.  Work is almost entirely client task focused with very little time spent on intramural activities.  Thus it can make the agency more cost competitive.  And boost profits.